A history inside the history that finds its real and metaphorical origins in the wonderful Region of Calabria. A very interesting story, the Amarelli’s one, that started at the beginning of the XI century and continued during the centuries among crusades, literary commitment and agriculture in their large landed estates.

Old records testify that Amarelli’s Family was interested in the roots of a particular plant which grew wild along its wide latifundia since sixteenth century. Its name was liquorice, scientifically called glycyrrhiza glabra, that means “sweet root”. In 1731 Amarelli’s established a “concio” one of the first pre-industrial organization in order to extract the juice of this beneficial plant. So, shiny, black liquorice was born for children’s pleasure and for everyone who enjoyed eating a very natural product. After three centuries the Amarelli Company - member of “les Hénokiens” which consists of the thirty-six family-owned companies all over the world that are hundred years old at least still produces, with exclusive working methods, a very high quality liquorice which can be eaten pure, soft, sugar-coated or tasted as delicious aroma for small nougats, brandy and spirit.