The driver of a spirits business is the bartender. To break into the very crowded vodka category, Arnell Group designed a bottle that would look impressive on a bar and make a distinctive and standout style statement. The rounded opening gives the bottle a light-catching fluidity while also providing a natural grip that makes it easy for a busy bartender to grab and pour.
The simple, clean design signals a crisp and pure vodka experience. This design appeals to both the head and the heart, delivering the beauty of form and function in one package.