Erdenlied

The name for Erdenlied, one of Astor Wines' more popular  Austrian private wine labels, is based on the Austrian composer Gustav Mahler's "Das Lied Der Erde". As a result, the design of the label reflects this name, taking inspiration from the artists and designers of the Wiener Werkstatte, contemporaries of Mahler in Vienna in the early 1900's. 

The flower motifs on the labels take their queues from the wine inside the bottle - the Zweigelt features a cheerful Morning Glory, the Riesling a delicate Edelweiss, while the Gruner Veltliner features a bright and approachable Black-Eyed Susan. The wines themselves are all sourced from the Austrian Durnberg Winery. 

About Me

Charlotte Gudmundsson, born in Los Altos, California, is a Swedish/Icelandic illustrator living and working in New York City. Having moved to different countries for most of her childhood, she earned a BFA in Illustration from Parsons the New School of Design in 2009, after spent two years studying in Parsons Paris, France. Currently she is working full-time as a graphic designer and merchandiser for Astor Wines & Spirits, culinary center and the largest wine & spirits store in New York City. 

At Astor, she has worked on a number of projects, including designing a number of labels for Astor's privately distributed wines, such as Erdenlied, an Austrian wine that comes in three varietals. Her work has been featured on Vogue Italy's blog, as well as in the Italian design magazine Interstizi. A selection of her work is available on www.lebazart.com. To see more work, visit www.charlotteillustration.wordpress.com.