"The silk road” – fabric packages for organic, high quality rice. The package can be reversed and used again inside out. The packaging pairs a modern colorful look with traditions, sustainability and free trade agreements. The two main ideas behind the project are the reversible concept which taken from the fashion world, the user can choose which side of the package he wishes to use and can flip it and use for different propose after the use.
The second idea is the traditional one, to educate the consumer about the sources of the rice though the interesting story of the silk road, each rice type represent part of the route and main and important stop along the silk road.
My name is Yonatan Sheinker I'm a student in the visual communication department in Shenkar College in Israel. My main interests in design are visual identity and branding, typography and books. My main goal as a designer is to try and clarify complex information and to improve consumers experience with new and fresh methods.