HBMEO – Minibarbox

Luxury in a box: Mini-bars are a great service for hotel guests - they are also expensive and very time-consuming for hotel management. That's why more and more hotels leave their mini-bars empty. HBMEO has developed an alternative: the Minibarbox®. A smart package, designed to be cooled in a regular refrigerator, with carefully selected refreshments for hotel guests to enjoy a pleasant stay. This take-away mini-bar can also be used for picnics, as a gift-box or to create the luxury hotel experience at home.

 

Pre-packed service: HBMEO-partner and food trend watcher Vincent van Dijk spent a year as a hotel guest in Amsterdam, sleeping in all 365 hotels to write a book about hospitality. He discovered that in most hotels mini-bars are left empty. He asked his co-workers to come up with a solution. Result: a both flexible and stylish take-away mini-bar, to be purchased during booking or incheck procedures or to be used by hotels as a tasteful welcome gift for VIP or return guests.

After a successful pilot with the Minibarbox Premium, HBMEO started working on more editions: Basic, Romantic, Wines, Bubbles, Cocktails, the Minibarbox Holland, Belgium and tailored Minibarbox editions for hotel chains all over the world.

 

Trend-forecasting: HBMEO is a Dutch agency for creative concepts, (packaging) design and food trends. Specialized in buzz-marketing for F&B, HBMEO has already been able to persuade the Dutch to embrace Prosecco, cranberry juice, sake and gin through word-of-mouth advertising. HBMEO is one of the most influential forecasters of food and beverage trends in The Netherlands and has clients belonging to significant players in F&B. Also, they like to create their own brands and products, like Canadian Drinks®, a new series of non-alcoholic beverages which combine health and luxury. With the Minibarbox® concept the agency introduced a new channel showcasing brands by packaging and design, creating an experience of luxury, while solving a severe problem in hospitality. Motto: drink out of the box.