Muyum – Tatabi

MUYUM is a projec to encourage children to eat their fruits and vegetables. Make the food funny and playful. All elements of identity are still the idea of being a game, including the brand name.

 

MUYUM comes from the child expression "Yum Yum" > Muymuy > Muyum. It's a palindrome word, that can be read in two directions.

 

The logo is built according to a basic form, and repeating it at different angles.

This project includes stickers for the fruit, individual packages for sliced fruit, funny paper to use at a picnic and a box to prepare natural lemonade with real lemons.

 

TATABI STUDIO is a Spanish Design Studio, placed in Dublin, who likes to create Concepts and ideas. We are Rafael Leal and Elena Sancho.