The work context: This packaging project is a fictive work that I made at school in 2008 during my first year of design studies.

The client: Chocolat Villars is a traditional chocolate factory based in Switzerland. They have made chocolate since 1901 and present themselves as master chocolatiers.

The client’s brief: Chocolat Villars will open a new store in Paris where they will sell boxes of luxurious Swiss chocolate. Because they will open the shop in December, they want to sell a special series of Christmas chocolate boxes.

My choices: I chose to work on something special with the opening of the packaging and to have a subjective pattern on the outside. The moment when you unwrap the chocolate is, for me, very important. That’s what make everything luxurious and increases the feeling of opening something precious.