White Flour

The inspiration for this packaging project is based on the flour as a main global source of food.  Regarding history, elements such as illustrations, typography, materiality and color were extremely important and have indicated a lot about the place and the culture related to the product. 

 

Following a book I have received from the Hamburg Flour Museum, I could find the real reasons for those elements I have mentioned and divide this whole process to five levels and continents. Also the fact that the flour contains 80% starch, helped me create this “new preserved archive” of continents producing flour.

(That whole concept of the project was to create a new “flour archive” and to show this “exhibits” of history regarding to the process. I could divide this process to 5 levels and relate it to the continents: growing- africa, harvesting- australia, milling- europe, packaging- asia and exporting- america. Each continent got the icon that describes It’s part in the process).

 

Using the words “archive” “exhibits” and “starch”, I have decided to create those packages from vacuumed transparent bags, printed in silk print technique. the packages feel like stones of history in the process of flour production and give some information about the continent and It’s part in the process.