Helsinki Fresh
Helsinki Fresh
15. 06. 12 - 08. 07. 12
The Helsinki FRESH Agency, established in 2012, is a Culture Export Agency for Finnish design and creative fields. During the first year of activity, by publishing a book and organizing an exhibition in Berlin, the agency focused its attention on the Finnish fashion design. Both the Helsinki FRESH book and the Helsinki FRESH exhibition present 25 young creatives from the fields of fashion, photography, textile art and illustration. The book reveals the secrets of the daily life of the designers also giving insights of their favorite locations, restaurants and shops to visit in Helsinki. The book is available in the Design Forum Shop of Helsinki FRESH.
Order now! And you’ll get the book delivered to your home. www.helsinkifresh.com/helsinki_fresh_book/ Exhibition
Exhibition The three week exhibition at Direktorenhaus was showcasing the 25 most interesting fashion designers, accessory designers, illustrators and photographers from Helsinki. The Exhibition opening took place on 14.6. and lasted until the Fashion Week of Berlin ending on 8.7.2012.
The aim of the exhibition is to create a platform for Finnish designers, illustrators and photographers to show their work in one of the most fast growing art and design capitals of Europe and to create future collaboration possibilities in the field of cultural exchange between Helsinki and Berlin.
The exhibition also works as a taste of what is happening in Helsinki during this exiting year and hopefully will create curiosity for tourism.
The target of this happening was not only the creation of links between designers and investors, but especially to bring the design closer to everyday people and everyday life, which is the core soul of Finnish design.
The timing of the exhibition had been planned for the most interesting month of design in Berlin, grouping design and fashion into one event.
Welcome to visit our exhibition in the summer 2012 in the heart of Berlin!
Liisa Tervinen & Oona Colliander
Producer Art Director
Tue to Sun from 11:00 to 19:00
FREE ENTRY
info@helsinkifresh.com
Helsinki FRESH is the concept of fashion designer Oona Colliander. Colliander works as the Artistic Director of the agency together with the producer-media-artist Liisa Tervinen. The Helsinki FRESH: 25 Young Creatives book is written by Tervinen and production assistant Reetta Turtiainen and it’s amazing photography is by Heidi Uutela. 25 designers presented in the book and in the exhibition:
Jenni Ahtiainen, Jenni Alava, Antti Asplund, Federico Cabrera, Nina Jatuli, Laura Järveläinen, Marita Huurinainen, Salla Kangasniemi, Ilja Karsikas, Piia Keto, Marjo Kuusinen, Iina Kettunen, Milla Kettunen, Diana Luganski, Jasmin Mishima, Naoto Niidome, Nithikul Nimkulrat, Katri Niskanen, Miia Pöytälaakso, Hanna Sarén, Emilia Tapprest, Jenni Tuominen, Marjut Uotila, Aino Vainio, Minttu Wikberg.
Events
Events
Helsinki Fresh Grand Opening, Thursday 14.6.2012 @ Direktorenhaus
The Helsinki Fresh Grand opening started at 9pm with musical performances organized by Kaiku Studios, with the possibility of meeting the designers and the organizers of the show.
Finnish Midsummer, Friday 22.6.2012 @ Direktorenhaus
The midsummer or the summer solstice is celebrated in Finland on a Saturday between 20th and 26th of June. Traditionally bonfires were lit to protect against evil spirits which were believed to roam freely when the sun was turning southwards again. Nowadays rituals include bonfires, cookouts, a sauna and spending time together. Heavy drinking is also associated with the Finnish midsummer.
The midsummer celebrations at the Direktorenhaus took place Friday 22th of June in honor of this tradition with music, drinks, food and a Sauna. It also was a perfect way to recover from the Fête de la Musique of Berlin held the previous day.
CD6 Workshop, Thursday 28.6.2012 @ Direktorenhaus
CD6 (Conceptual Design in 6 hours) is a new conceptual design workshop that aims to bring artist and designers together for brainstorming and producing new work and kick-starting new projects. The CD6 workshop is based on the famous PD6 (Product Development in 6 hours).
The workshop was aimed to experienced to novice designers and artists, and also participants who might not know anything about creation itself but know specific tools or crafts used by design.
The concept of this workshop was producing work in small groups on a given subject and with the time limit of 6 hours and collecting a feedback from the participants afterwards.
During the six hour workshop, every creative team went through the process from an idea to a concept. The teams worked intensively during the day and received tutoring from the facilitators. At the end of the day, each team presented their ideas and teams also got to evaluate each other.
The results of the workshop have been presented in Helsinki and Berlin at the end of July.
(Sign up by email to cd6workshop@gmail.com)
Showroom Sales Event, Fri-Sat 6. -7.7.2012 @ Direktorenhaus
For the last week-end of the Helsinki Fresh Exhibition, in collaboration with Design Forum Finland, a Showroom and Sales event at the Direktorenhaus had been organized, with an addition to the exhibition designers a selection of other Finnish brands.
Another highlight:
Pop-Up Shop, Mon-Sun 2. -8.7.2012 @ projektGalerie
This was the absolute must go to event of the Berlin Fashion Week with a selection of local designers and International talents. For this one time only Helsinki Fresh was collaborating together with projektGalerie with a special section on Finnish design at the Janine Bean Gallery on Torstrasse 154.
