15. 06. 12 - 08. 07. 12
The target of this happening was not only the creation of links between designers and investors, but especially to bring the design closer to everyday people and everyday life, which is the core soul of Finnish design.
The timing of the exhibition had been planned for the most interesting month of design in Berlin, grouping design and fashion into one event.
Welcome to visit our exhibition in the summer 2012 in the heart of Berlin!
Liisa Tervinen & Oona Colliander
Producer Art Director
Tue to Sun from 11:00 to 19:00
Helsinki FRESH is the concept of fashion designer Oona Colliander. Colliander works as the Artistic Director of the agency together with the producer-media-artist Liisa Tervinen. The Helsinki FRESH: 25 Young Creatives book is written by Tervinen and production assistant Reetta Turtiainen and it’s amazing photography is by Heidi Uutela. 25 designers presented in the book and in the exhibition:
Jenni Ahtiainen, Jenni Alava, Antti Asplund, Federico Cabrera, Nina Jatuli, Laura Järveläinen, Marita Huurinainen, Salla Kangasniemi, Ilja Karsikas, Piia Keto, Marjo Kuusinen, Iina Kettunen, Milla Kettunen, Diana Luganski, Jasmin Mishima, Naoto Niidome, Nithikul Nimkulrat, Katri Niskanen, Miia Pöytälaakso, Hanna Sarén, Emilia Tapprest, Jenni Tuominen, Marjut Uotila, Aino Vainio, Minttu Wikberg.
The concept of this workshop was producing work in small groups on a given subject and with the time limit of 6 hours and collecting a feedback from the participants afterwards.
During the six hour workshop, every creative team went through the process from an idea to a concept. The teams worked intensively during the day and received tutoring from the facilitators. At the end of the day, each team presented their ideas and teams also got to evaluate each other.
The results of the workshop have been presented in Helsinki and Berlin at the end of July.
(Sign up by email to email@example.com)
Showroom Sales Event, Fri-Sat 6. -7.7.2012 @ Direktorenhaus
For the last week-end of the Helsinki Fresh Exhibition, in collaboration with Design Forum Finland, a Showroom and Sales event at the Direktorenhaus had been organized, with an addition to the exhibition designers a selection of other Finnish brands.
Pop-Up Shop, Mon-Sun 2. -8.7.2012 @ projektGalerie
This was the absolute must go to event of the Berlin Fashion Week with a selection of local designers and International talents. For this one time only Helsinki Fresh was collaborating together with projektGalerie with a special section on Finnish design at the Janine Bean Gallery on Torstrasse 154.