Wasistdas? The Alessi Museum provides insight of the practice of Italian Design Factory.
Amphibious coffee makers, Super Normal cookware, frozen projects designed by excellent designers…the Alessi Museum with a the collection of 23.000 objects provides an amazing cross-section of contemporary design and a wonderful point of view to understand the various design approaches. Items that are often very mysterious, obscure and apparently with no function whatsoever: prototypes of items that have never seen the light, first production stages, studies of new colour versions or finishes, moulds, semi-finished products a great wealth of material to understand how the elements from which an industrial design originates are finely intertwined. It is a rich and multifaceted interlacement that hides cultural and social elements as well as practical, concrete and economic principles. Through this exhibition the Alessi Museum reveals its most concealed soul: 24 objects have been selected to showcase unknown, unexpected and perhaps even surprising aspects of the practice of our Italian Design Factory.
The objects on show are linked to projects developed by Alessi. The story of 14 of them is here revelead through the story of their development (for the most peculiar ones more details can be found on our website. For the remaining ten objects there is no information that tells us something about their function or origin and the interpretation is therefore left to the visitors who wish to take part in the context. The winner will be awarded a trip for two days and one night at Alessi on Lake Orta to visit the factory and the Alessi Museum. To take part in the game you need to fill in the form enclosed in the leaflet of the Exhibition by selecting one of the three suggested choices. The winner will be drawn among those who have guessed at least 3 objects. The solution of the game will be published on the exhibtion website.